Consumer Psychology

1st year	1° Semester	General Management Learning Strategies Pre Calculus Reading and Writing Behavioral Skills Basic English Globalization and National Reality
	2° Semester	Critical Thinking Intermediate English I Communication and Literature I Sociology and Law Statistics and Probabilities Mathematics for Social Sciences General Psychology

2nd year	3° Semester	General Accounting Fundamentals of Marketing Organizational Theory Communication and literature II Intermediate English II Human Behavior in Organizations Neuroscience
	4° Semester	Costs and Budgets Intermediate English III Consumer Behavior Psychology of language and communication Psychology Culture and Social Psychology of Human Development Psychology of Personality

3rd year	5° Semester	General economics Inferential statistics Social Cognitions Psychodynamic Theories Cognitive and Learning Psychology Observation Techniques and Psychological Interview
	6° Semester	Segmentation and Positioning Strategies Research Methodology Philosophy and Ethics Neuromarketing Theories of Motivation and Emotion Principles of Psychological Evaluation and Testing Leadership

4th year	7° Semester	Marketing Communications Strategic Marketing Planning Microeconomics Business law Phenomenological Analysis of Personality Qualitative Market Research Construction and Adaptation of Evidence
	8° Semester	E-Marketing Marketing Services and Retail Information Systems Consumer Insights Research Quantitative Market Research Perception and Communication Formation Elective I

5th year	9° Semester	Advertising Creativity Financial Analysis for the Social Sciences Ecology, environment and social responsibility Quantitative Research with Multivariate Models Psychology of the Digital Consumer Thesis Work I Specialty Elective I
	10° Semester	Projects Formulation and Evaluation Marketing Management Entrepreneurship Consumer Decision Making Thesis Work III Specialty Elective II