The graduate in Consumer Psychology from the University ESAN will be a professional that will study the minds of consumers, contributing with their investigations to the achievement of the objectives of the companies, organizations or groups of influence in general, seeking to meet the needs social and positioning of products and services to its customers.

• Evaluate decisions about products and services from customers.
• Investigate thoughts and emotions of shopping experiences
• To evaluate the behavior under the influence from products and services
• Develop creative plans to anticipate and meet the needs of consumers
• Creativity and advertising communication