Incoming Students - Syllabus


1st year
1° Semester General Management Basic English Learning Strategies Globalization and National Reality Behavioral Skills
Reading and Writing Pre Calculus
2° Semester Calculus I General Accountingl Statistics and Probabilities Intermediate English I
Communication and Literature I Critical Thinking Organizational Theory
2nd year
3° Semester Calculus II Human Behavior in Organizations Costs and Buget General Economics (Mgmt-Eng-C.Law)
Marketing Fundamentals Intermediate English II Communication and Literature II
4° Semester Consumer Behavior Organizational Design Inferential Statistics Finance I Human Resource Management
Intermediate English III Microeconomics
3rd year
5° Semester Philosophy and Ethics Finance II Formation Elective Operations Research Macroeconomics
Segmentation and Positioning Strategies
6° Semester Distribution canals and strategies Marketing Communications Prices strategies and Costing Corporate Law
Launch Products Projects Management Markets Qualitative Research Research Methodology
4th year
7° Semester Markets Quantitative Research Relational Marketing Research Formulation and Evaluation of Projects
Strategic Planning Managerial Competences Seminar Supply Chain Management
8° Semester Entrepreneurship Global Marketing Operations Management Sales Management
Services and Retail Marketing Business Inteligence Applied
5th year
9° Semester Specialty Elective I Specialty Elective II E-Marketing International Business Management
Industrial and Sectoral Marketing Negotiation and Sales techniques Thesis Work I
10° Semester Branding Strategic Marketing Direction Specialty Elective III Specialty Elective IV Markstrat
Thesis Work II

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