Graduates in Management and Marketing from ESAN University will be managers with strategic, creative and executive vision of the markets, marketing and commercial management. They will adapt to local and international environments. They will contribute to create value for the companies’ customers by identifying and building comparative advantages for their products and /or services, closing business deals and by leading the teams in the commercial aspects.

Abilities acquired by the graduates:

• Design, implement and analyze markets with strategic vision, identifying needs and potential consumers, who represent business opportunities.
• Generate differentiation, preference and loyalty of consumers to a brand.
• Quantify the profitability of its management.
• Optimize business management through strategic planning and innovative decision making.
• Execute actions and direct sales teams.
• Design and manage distribution channels and outlets.
• Design and manage selling arrangements associated with new environments.
• Build product positioning.