Incoming Students - Consumer Psychology

Areas of Studies

1st year
1° Semester General Management Learning Strategies Pre Calculus Reading and Writing Behavioral Skills Basic English
Globalization and National Reality
2° Semester Critical Thinking Intermediate English I Communication and Literature I
Sociology and Law Statistics and Probabilities Mathematics for Social Sciences General Psychology
2nd year
3° Semester General Accounting Fundamentals of Marketing Organizational Theory Communication and literature II
Intermediate English II Human Behavior in Organizations Neuroscience
4° Semester Costs and Budgets Intermediate English III Consumer Behavior Psychology of language and communication
Psychology Culture and Social Psychology of Human Development Psychology of Personality
3rd year
5° Semester General economics Inferential statistics Social Cognitions Psychodynamic Theories
Cognitive and Learning Psychology Observation Techniques and Psychological Interview
6° Semester Segmentation and Positioning Strategies Research Methodology Philosophy and Ethics Neuromarketing
Theories of Motivation and Emotion Principles of Psychological Evaluation and Testing Leadership
4th year
7° Semester Marketing Communications Strategic Marketing Planning Microeconomics Business law
Phenomenological Analysis of Personality Qualitative Market Research Construction and Adaptation of Evidence
8° Semester E-Marketing Marketing Services and Retail Information Systems Consumer Insights Research
Quantitative Market Research Perception and Communication Formation Elective I
5th year
9° Semester Advertising Creativity Financial Analysis for the Social Sciences Ecology, environment and social responsibility
Quantitative Research with Multivariate Models Psychology of the Digital Consumer
Thesis Work I Specialty Elective I
10° Semester Projects Formulation and Evaluation Marketing Management Entrepreneurship
Consumer Decision Making Thesis Work III Specialty Elective II

Log in