“Throughout its career, ESAN has been always characterized by the excellence of its master programs and specialization programs. Now that we are a university, we want to educate integral professionals that incorporate into their businesses a human, social and country-focused view. Therefore, our Administration and Marketing career is focused so that the student can, from their first semesters and learning from specialists, get an insight on how to develop businesses, identifying needs and translating them into products and /or services. Professionals in Marketing from the ESAN University will be a major part of the companies because he/she will combine and materialize the needs of the target audience with the product and /or service, and the company will always want their products to be needed”.

Jorge Cortez Cumpa, Director of Undergraduate Studies and Dean of the Faculty of Economics and Administrative Science

Graduates in Management and Marketing from ESAN University will be managers with strategic, creative and executive vision of the markets, marketing and commercial management. They will adapt to local and international environments. They will contribute to create value for the companies’ customers by identifying and building comparative advantages for their products and /or services, closing business deals and by leading the teams in the commercial aspects.

• Design, implement and analyze markets with strategic vision, identifying needs and potential consumers, who represent business opportunities.
• Generate differentiation, preference and loyalty of consumers to a brand.
• Quantify the profitability of its management.
• Optimize business management through strategic planning and innovative decision making.
• Execute actions and direct sales teams.
• Design and manage distribution channels and outlets.
• Design and manage selling arrangements associated with new environments.
• Build product positioning.