This last semester our University offered a new program to international students called CERTIFICATE IN BUSINESS IN EMERGING MARKETS (CBEM). This program focuses on the environment for doing business in an emerging country and it is concentrated in the Latin-American reality. The program help students to understand the differences between leadership styles and management styles, discover business opportunities, learn about the financial environment and the risks related to the decision making process, and how to develop a marketing project for the Latin American market.
Participants came from Austria (Johannes. Kepler University.), France (Clermont BS), Peru (Universidad ESAN) and USA (Penn State University.). The students from Austria and Peru were also part of the Global Program Agreement and had a prior stay in Shanghai and in Linz.